Posts about Coursedate, ideas for course providers and other updates
What makes a good training provider website? What are the simple things you can do to reach more learners and employers and in the end convert more website visits into course enquiries and bookings?
Finding the best training management system as a small apprenticeship provider can be tricky. There are lots of systems offering the basics – course booking, reporting, sales monitoring etc.
Like other businesses, training providers need to collect data about enquiries, sales leads and customer engagement. You can start with Excel - data stored in spreadsheets - but in the end you need a better, more scalable customer relationship management (CRM) system. A good CRM solution will improve data accuracy, simplify communication with customers and save time. You also want a CRM system that will grow as your training business grows because switching systems later - migrating data to another system - can be difficult.
With over 300 million registered users, Moodle is possibly the most popular learning management system in the world and there are some good reasons why Moodle has become so popular.
Using learning management software for the first time as a small training provider can be daunting. How do you deliver high quality learning to your learners so they achieve the best possible learning outcomes? The design of your online course can be make or break - it is important to consider how best to present, deliver and assess the content provided in your new online training course.
So you have decided to take your course bookings online. Here are some important features you’ll need to make sure you’re choosing the right course booking software for your company.
Keeping learners engaged with your online training course can be difficult. The best way to tackle this is to make your training course as interactive as possible - have learners take part in activities both by themselves and with other learners.
Norfolk based counselling service and training provider Inner Focus is now using Coursedate to publish its courses online and take course bookings online.
How can you use course booking software to increase your course bookings? What can you do to sell more courses? Use a course booking system like Coursedate and you get two big benefits
Getting your courses online and open for bookings is easy with Coursedate. Let's take a quick look at what's involved.
Coursedate will save you time. We've designed Coursedate so you spend less time on the back-office admin of both your course directory and course bookings.
Coursedate is integrated with Google Analytics - potentially a big benefit for course providers and training companies that want to find out more about visitor behaviour and course catalog performance.
How do you find the best customer relationship management system for your training business? Let's suppose you want an online, cloud-based CRM system that can do some of the following:
Trailhead is the Salesforce resource and learning website. It's a big collection of learning modules, videos, careers advice and other resources. Trailhead is worth looking at if you're searching for new online course ideas - Salesforce have worked hard to create what is arguably a showcase of online learning best practice.
From the Salesforce website: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments --- including marketing, sales, commerce, and service --- a single, shared view of every customer.
Moodle is a popular open source learning management system. It's used by colleges, training providers and other organisations to deliver online learning, often to cohorts or groups of students.
What should you look for when you're trying to find a new training management system?
Online learning has grown in popularity over recent years, and during the Covid-19 health pandemic, most face-to-face learning went online at one point or another, revolutionising how we approach learning.
Is Microsoft Dynamics 365 a good choice for a training company that's looking for a future-proofed customer relationship management (CRM) system.
Publishing courses with Coursedate is quick. Give your course a title, set some basic parameters, add a description and then publish it to the web. The longest part of the job is writing a good course description.
There are some simple things you can do to bring more focus to your marketing, get more leads and in the end increase your course bookings. None of what follows is complicated and you don't need to have a big budget. You do need time though - to spend on planning, research and writing.
It's worth looking at some numbers to remind ourselves why good online course design matters.
Here are some quick social media wins - fast, low cost things you can do to pull in more visits to your course pages on Coursedate. They are easy to implement and more course page visits should convert into more enrolments.
Why university short course providers should use Coursedate to promote courses and increase enrolments
Coursedate makes it easier for university short course providers to reach a wider audience, increase course enrolments and streamline back office admin.
The KES Language College in Sheffield is now using Coursedate to publish its course directory and take online bookings.
Customer relationship management systems are designed to make it easier to collect and manage information about customers - the products and services they buy, the enquiries they make and what happens when you contact them.
Social media is a fast and inexpensive way to connect directly with your target audience and eventually recruit more learners. With a bit of content creativity and a bit of effort, you can build a relationship with a loyal group of followers who will then provide a steady stream of repeat business.
A central goal in the design of Coursedate is to build in features that will make it easier for training and course providers to find and enrol more learners.
What is a good way to design an online course? Suppose you want to turn a day of face-to-face training into a series of short online 'lessons'. What is the best way to organise and deliver your content so you get maximum positive feedback from your learners?
Google Forms are a great way to build and share sophisticated online quizzes and assessments that will help your students and streamline the way you process assessment data.
The number of people who use YouTube is astonishing. Almost 5 billion videos are watched every day, 300 hours of video are uploaded every minute and the total number of YouTube users is around 1.3 billion.
Many training providers want to sell and deliver courses online. One big decision they have to make is the choice of technology platform. How do you create online courses, publish them online and then give access to learners (or the staff of client organisations) based on some kind of payment or subscription model?
You're a small training provider that wants to begin to put courses online. Where do you start? How should you spend your time and what is the easiest way to turn a face-to-face course into an online course?
You can use Facebook Ads to target particular groups of Facebook users that you think could be a good match for your courses. Ads on Facebook are not free, but you can set a modest daily budget, experiment with different ads for different sub-groups of Facebook users and track progress against goals.
There are some simple things you can do to promote your courses and increase bookings/enrolments. They are not complicated and most are based on things we can learn from successful sites like Amazon or YouTube.
One of the big benefits of an online course booking system is that it automatically organises your data. You build up a central database of information about course views, enquiries and bookings.
An online course booking system is a great way to promote your courses, find more learners, handle enquiries and take enrolments. There are good reasons why even a smaller course or training provider should think about switching to an online booking system.